Launching in 2011, Elise Strachan’s cake-decorating YouTube channel, My Cupcake Addiction, has enjoyed huge success on the video-sharing social media platform. Today, the channel, which is available in 3 languages has over 2.1 million subscribers and is in the top 1% of food channels on YouTube, placing Elise’s online baking community in the top 3 food channels around the world.Now, one of the world’s largest online food communities, Elise proves it sometimes pays to feed an obsession. More than 80 million viewers enjoy Elise’s tutorials each month across My Cupcake Addiction’s social platforms, and her 2.5 million strong Facebook audience helped My Cupcake Addiction become the 8th most viewed Facebook page in the world in July 2015.To put the icing on the cake, My Cupcake Addiction sports a comprehensive website highlighting sweet trends and baking news from from around the world as well as series focussing on Travel, Family and Lifestyle, taking her audience on a global adventure through the eyes of a self confessed sweet-tooth.