DAILYMAIL UK – JULY 2015 
How to make a giant Snickers: Mum of two goes from flight attendant to YouTube cake queen with her oversized creations – earning herself more followers than Jamie Oliver. view article
TODAY USA – APRIL 2015 
Elise Strachan, of the popular YouTube channel My Cupcake Addiction, shares a couple easy no-bake desserts that are as cute and creative as they are tasty! view article
TELEGRAPH JULY 2015
Home baker creates giant versions of your favourite treats. view article
ZAGAT – JULY 2015
A Day in the Life: YouTube Star My Cupcake Addiction. view article
HUFFINGTON POST – JULY 2015
What It’s Really Like To Be YouTube Star ‘My Cupcake Addiction’? view article
FAST COMPANY – AUGUST 2015
How YouTube Became The New Food Network? view article
FAST COMPANY – MAY 2015
Reality Cheque – They’re the most famous Australians you’ve never heard of – young entreprenuers who’ve amassed huge online followings be selling, well themselves. view article
SUNRISE – AUGUST 2015
The Aussie mum who hit a sweet spot with millions of Youtube fans. view article
VARIETY – AUGUST 2015
The Top Facebook Video Creators: July 2015 Most-Popular. view article
TUBEFILTER – JANUARY 2015
YouTube Millionaires: MyCupcakeAddiction Bakes With “Thought, Skill, And An Open Mind”. view article
JAMIE OLIVER – NOVEMBER 2014
Thanksgiving Cupcakes | Cupcake Jemma vs Cupcake Addiction. view article
HUFFPOST TEEN – AUGUST 2014
14 YouTube Channels You Should Definitely Know About (If You Don’t Already). view article
BRW – SEPTEMBER 2014
Elise Strachan: How My Cupcake Addiction became a YouTube sensation. view article
GOODFOOD – MAR 2014
How to cook your way to YouTube success. view article